This year, the Bosch Tech Compass, a representative survey on the acceptance of technologies, examined the topic of artificial intelligence (AI) in seven different countries. This focus topic takes a look at the key findings of the analysis, while also highlighting how Bosch is already using AI to make the world a better place
The world is not well prepared for AI! Or is it?
Since the epic victory of a chess computer over world champion Garri Kasparov in 1997, the development of artificial intelligence has accelerated rapidly. Today, this technology is making inexorable inroads into our everyday lives. AI is an opportunity for everyone and it is also a key technology for Bosch. The company has been working on AI-based products and methods for years. In 2020, Bosch introduced guidelines for the use of artificial intelligence in the development of products and services. The aim: to create intelligent and trustworthy AI products that live up to the motto of “Invented for life” and combine innovation with social responsibility.
In the past five years, Bosch has filed patent applications for more than 1,000 AI inventions making it one of the leading AI patent applicants in Europe. Machine learning is also becoming increasingly important in development and production. All Bosch products and solutions now contain AI or have been developed or produced with the help of AI. At the end of 2023, the company's internal AI search engine "AskBosch" went live, giving associates very fast access to a wide variety of data sources, such as those distributed on the intranet, via natural language queries.
Bosch was quick to recognize the potential of AI for many everyday products. The Series 8 oven, for example, is constantly learning to improve baking results. The oven has sensors that collect anonymized data on baking and roasting processes — such as temperature, humidity and settings — and send it to the cloud. There, artificial intelligence analyzes the user's preferences and calculates the optimal cooking time for each dish. This creates a database that ultimately benefits all households with networked Bosch ovens. Half-cooked or burnt baking and roasting results are now a thing of the past. This intelligent technology has already convinced food influencer Saliha “Sally” Özcan of the YouTube channel “Sally’s World” that Bosch can use AI to make the world a better place.
For Bosch, a better world always means a safer world. This is especially true in road traffic, for example in a scenario that no driver would want to happen: a ball rolls onto the road, and in the next moment, children could run onto the road without paying attention to the traffic. A human driver can assess this situation using contextual knowledge. Current assisted and automated driving systems, however, have yet to learn how. Bosch is investigating how generative AI can be used to improve automated driving functions. The company is also working with Microsoft to find solutions for how future cars can use generative to better assess critical traffic situations and react accordingly to better protect road users. In addition, Bosch researchers have already developed a software prototype for test drives with highly automated vehicles as part of the joint “KIsSME” project. With the help of artificial intelligence, critical traffic situations can be distinguished from non-critical ones, recognized, stored, and analyzed.
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